Table of Contents

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Overview

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This document should serve as a report and update for the Internet Token stakeholders.

We aim to breakdown team members and their individual contributions to the execution of the marketing plan, each of the marketing vertices that we Growthy are undertaking, and future plans that will mark a successful marketing campaign.

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The Team

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πŸ”Ή @Jack_Growthy – CEO πŸ”Ή @joe_growthy – COO - Full time πŸ”Ή @Sam_Growthy – Head of Legal πŸ”Ή @SamuelAEvans – Project Lead - Full time πŸ”ΉΒ @Smints – Spaces Host and Marketing Strategist - Full time πŸ”Ή @asthhaaaa – Content & Social Media Manager - Full time πŸ”Ή @DaddyPhilMeta – Founder Led Marketing Host - 2 Interviews Per Month πŸ”Ή @Deepankar999 – Speaker Sourcing - Full time πŸ”Ή @xONfTea - Partnerships - Full time πŸ”Ή @seanyyy96 – Head of Campaigns - Full time πŸ”Ή @Anna52696 – Graphic Designer - 20 Graphics Per Month

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Reporting

Strategy

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Summary:

Month 1 for Internet Token has established a strong foundation for growth across campaigns, social media, and ecosystem activations. The community has scaled rapidly, with 21.9K participants funnelled into the campaign and 44K+ quest completions, showing excellent conversion rates across onboarding, engagement, and word-of-mouth quests.

This phase of the campaign was intentionally designed to build visible momentum β€” using Zealy and community-driven growth as the foundation for long-term credibility, partnerships, and conversions.

Vanity metrics like participant count, quest completions, and engagement volume have been a key focus, not as hollow numbers, but as strategic leverage: they make Internet Token appear as an active, fast-growing, and in-demand project, which in turn strengthens outreach, partnership discussions, and user trust.

By getting these metrics right early, we’ve set the stage for Month 2’s expansion into high-value ecosystems β€” such as gaming, raffle, and betting communities with paying members β€” where traction and visibility translate directly into meaningful integrations.

On X, performance has been outstanding. Despite a slight dip in impressions (94.6K total), engagement surged by 239% and follower growth skyrocketed by 1,798%, proving that content is resonating and community dialogue is deepening. This engagement-first strategy is building not only reach, but real relationships that reinforce Internet Token’s positioning as a credible and active voice in the space.

Spaces and partnerships continue to expand visibility and authority, with four hosted sessions drawing over 1,600 total listeners and 34 new external invitations extended, showing clear inbound interest from the broader Web3 ecosystem. Founder-led storytelling has also been activated, helping to strengthen the narrative around Internet Token’s mission, team, and long-term vision.

Together, these efforts are creating a flywheel of organic traction, credibility, and community-led amplification that sets the stage for exponential growth in Month 2.


What Will Change in Month 2

Month 2 marks a shift from foundation to expansion. Our focus will move from building visibility to activating high-value ecosystems and driving deeper conversions across campaigns, partnerships, and community integrations.

Here’s what’s changing:



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Campaigns

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Summary:

This campaign phase was built to accelerate Internet Token’s community growth and strengthen its multi-platform presence. By combining onboarding quests, referral mechanisms, and cross-campaign partnerships, Internet Token has quickly scaled reach and engagement. As of October 6th, 2025, a total of 21,945 participants have entered the campaign funnel, driving high conversion rates across quests and sustained visibility across X, Telegram, and website touchpoints.

Quest performance highlights demonstrate that the onboarding flow is working seamlessly, with near-perfect completion rates for core actions like following INT on X and joining Telegram. Content amplification through posts, threads, and pinned updates has generated steady community-driven promotion, while cross-campaign partnerships have proven to be the largest growth lever, bringing in 16,385 participants alone.

With over 44K quest claims to date, this campaign is effectively seeding a loyal and active base for INT while expanding reach into partner ecosystems.

Campaign Growth

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Current Participants (as of October 6th, 2025): 21,945


Quest Performance Highlights


Project Loyalist Quests


Cross-Campaign Partnerships


Zealy Campaign Stats (Sept 29 – Oct 6th, 2025)

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Social Media Management

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Spaces + Partnerships

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